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Máxima
Mexican pawnshop with 8 years of experience has positioned itself as one of the leading companies in Mexico City. Offering a clear, specialized and guaranteed service.
The company needed a redesign with an attractive, sophisticated and charismatic image that builds trust to the consumers without losing the formality that the sector represents.
Based on the image that is most associated with pawn shops (the three spheres of the Medici family shield) the logo was designed by choosing the most important elements to generate a contemporary, professional image with a striking color that makes reference to emojis in order to generate empathy with consumers.
"Not all pawnshops must be the same"
